The Beacon on Brighton Street, a high profile development site, is celebrating after KFC chose the location as the home for its latest outlet. The Beacon’s excellent location on a key arterial route into Hull City Centre, adjacent to the A63 with easy links to The Junction retail park, Asda and Hessle Road is a major reason that the KFC chain chose The Beacon above an array of other possible locations.
Local developers Horncastle, who own The Beacon, have agreed a deal to sell a part of the site for a KFC drive thru restaurant. With planning permission now confirmed, KFC contractors are due to start work on site early in Spring this year with plans to open the restaurant in the Autumn 2011.
Adam Mobley, Partner of WSB Property Consultants said. “The south west area of Hull has been a high priority requirement for KFC over the last few years and The Beacon ticks all the boxes in terms of location and accessibility. KFC continues to invest in the Hull region who will invest £1.4m initially in this project and will create many future jobs in the process”
Following a recent rebranding from Merchant’s Quay to The Beacon and a new focus on the site, the development location has attracted significant interest. This is despite the current challenges faced by the property market and it is anticipated that KFC will be just the first of many new developments on the site with the promise of further announcements in the coming months.
Ian Hodges, Director of Horncastle Group said “We are delighted to have signed a deal with KFC at The Beacon. It is a perfect location on a main route into the city centre with space that can be tailored to businesses needs and it’s great to see that major chains like KFC can see that too. At Horncastle we are always continuing to develop and improve all of our sites and are continually talking to new businesses about relocating as we can adapt our spaces to their needs, so we hope to announce further deals in the New Year”.
Garness Jones are acting agents for the site and Director, Dave Garness, said “Introducing a worldwide brand like KFC onto The Beacon is a fantastic start for this development. It reflects the strength of the location and confidence in the developer to build up a scheme around the first entrant. With discussions already underway with other businesses and further deals in the pipeline, it looks set to be an exciting 2011 at The Beacon!”.